BRICKS IDENTITY | Айдентика финтех компании BRICKS

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About the Project

Bricks is a real estate fintech company that brings together investments with selected real estate projects. It is designed for smart, responsible, and creative investors
and developers.
 
Bricks focuses on capital raising and investing in real estate projects. The company operates through a technologically advanced global platform based on blockchain.

Target audience

Beginning investors and individuals with moderate incomes who want to preserve
and possibly earn money. Young, technically savvy individuals, aged 25-35, primarily from Europe, the United States, and Canada.

Character: Technological, modern, secure.
Values: Openness, customer orientation (convenience and transparency), flexibility.

The concept "Shoulder to Shoulder"

When creating the logo, the idea of working with the form of bricks was taken
as a basis, where they come together to form a strong and unified structure. This metaphorical connection represents a unified, strong, and supportive alliance. The gaps between the forms symbolize the company's flexibility and openness, while the ability to combine the bricks in different ways represents its technological aspect. Additionally, working with vibrant color combinations creates an image of a modern brand.

Drawing inspiration from the main brand characteristics and based on the geometry
of the first letters of the descriptive words the company, I have developed several combinations of shapes that are constructed from multiple bricks. This creates the key visual of the brand.